Grassroots football is about Core Values.
Without core values we actually don’t have good football. Honour, Excellence, Leadership & Community Everything cycles
around those sort of ideas – of what a good citizen should be and what a good young
adult should be. I think the most important thing we do is keep the cost
down. So we provide all the equipment, and because of that our club costs are quite
high, but the player costs are quite low. And we do that with intent, and we do it
with a purpose – the overall reward is seeing kids being able to be on the field playing, without the overhead of having the burden of expensive
equipment. The most important thing that a sponsor does is it gives kids hope and with giving kids hope it gives them a future opportunity to go on and play either at university or or beyond. Not only that, it gives them the hope that there’s people out there like them and in a world that’s saying we’re individuals we’re saying be an individual with our team and we sort of assimilate together, and I
think that’s the strongest message and that’s what sponsorship really does – it brings hope and community together. We see kids, who just like me, come from a rougher side of town, and then they come to the program and start learning
these core values and these sort of team aspects and that
confidence starts to grow – it starts to develop as they become young adults, and
all relates back to the point where someone took a chance on them and someone
gave them an opportunity to join something that’s beyond and bigger than
them. We can win games, we can lose games, but once you’re a Raider you’re
a Raider for life.