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Youth Sport Strategy and £10m for School Games

Youth Sport Strategy and £10m for School Games


>>JEREMY HUNT: Today is a very important
day. We are announcing the fact that Sainsbury’s are going to be a sponsor for the School Games
– £10 million deal over the next four years. It’s a fantastic thing. We’ve also got Adidas
as a sponsor of the School Games which now are in more than half the schools in the country.
And also we’re announcing a new Youth Sport Strategy which is really designed to tackle
this problem – the fact that so many people stop playing sport when they leave school.
Every secondary school in the country should have links with one or more local sports clubs
so that if you start a sport at school you carry on playing it when you leave school.>>GAIL EMMS: For me, sport was so important
when I was at school. It helped me to be who I am today. I totally believe I wouldn’t have
gone to an Olympic Games, I wouldn’t have achieved what I’ve achieved if it wasn’t for
school sport. I was really lucky in the fact my school were really supportive and
allowed me to be really competitive, to go and try all these different sports and to
really challenge myself, and that really enabled me to go for my goals. And so, for me, I want
that same opportunity for other young people and that’s why I just fully support the School
Games.>>JUSTIN KING: At Sainsbury’s we’ve got a
long and proud association with UK school sport. We’ve been involved in English athletics
for the last couple of years with the UK School Games and of course we’ve had our Active Kids
programme for seven years now. And this is the next step, if you like, our support over
the next four years for the new version of the UK School Games starting with this year’s
event taking place at the Olympic Park. So we’re very proud to be announcing that next
step today.>>JEREMY HUNT: Today the School Games programme
has taken another major step forward. I am delighted to announce Sainsbury’s as the official
sponsor of the School Games in a deal worth £10 million over four years. And a new Active
Kids ambassador promoting the School Games that some of you may have heard of – David
Beckham. With Adidas now signed up as the official kit supplier for the School Games
finals in 2012, our young athletes will be stepping out into the Olympic Stadium, the
Velodrome and the Aquatics Centre feeling very much part of Team GB. Too often the sporting
passions of the next generation are confined solely to Playstations instead of playgrounds,
sofas instead of sports centres. So we need a new approach – one that can throw this trend
into reverse and help young people develop a sporting habit for life. And that’s why
today I’m announcing a new strategy to boost sports participation, one that focuses far
more on young people.

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